Pure Heroine, I really want to know who comes up with these wacky lipstick names, literally my dream job. Pure Heroine in my opinion is the perfect purple shade, on the lips it comes out lighter than in the packaging which I prefer as I find it easier to wear that way. In my head I have so many ways I want to wear this and style it, I will share a few in an upcoming post.
The finish is amplified and the pigment is to die for, one swipe across the lips and your lipstick is done and dusted! It lasts well through out the day, I had to have a little touch up now and again but with such a vibrant colour it is needed to keep the pigment. What I love about the finish is it doesn’t dry out your lips what so ever!
I’d love to know your opinions on this vibrant shade, let me know in the comments!