Sunday, 27 August 2017

The low down on liquid lipsticks: Where you should invest your precious time and money!

Our Beauty Editor has tried more liquid lipsticks than we've had hot dinners and she's here to give you the low down on what's good and what's sh*t.

Liquid lipsticks seem to be the number one lip product of choice circa 2015-2017. These revolutionary products combine the feel of a lipstick and the convenience of a doe foot applicator in one tube. They originally broke into the market with matte finishes, providing ultra matte finish and long wear. However, with brand innovation (especially from Kylie Cosmetics) we are now seeing more satin and silk finishes on the market. 

Undeniably Kylie Cosmetics has the most desirable and talked about array of liquid lipsticks however other considerable mentions of top market names are Kat Von D – Everlasting Liquid Lipstick, Anastasia Beverly Hills – Liquid Lipstick and of course the NYX – Soft Matte Lip Cream. 

Below are the products I've tested out for this article to see who battles it out to be the champion of liquid lipsticks!

Stila – Stay All Day Liquid Lipstick (Ricco), £16
Joeur Cosmetics – Long-wear Lip Crème Matte (Noisette), £15
Kylie Cosmetics – Lip Kit, Matte (Ginger), $29/£22
NYX – Soft Matte Lip Cream (Rome), £6


Stila Stay All Day Liquid Lipstick is not only a YouTuber favourite but tops the charts in many beauty magazines. I own a very dark, rich purple in this product. I wear it on days that I want my face to scream “don’t talk to me” or “I eat men like you for breakfast”. It’s my go to for looking scary, high fashion or just plain heartless. I chose this colour when I wanted to step out of my very safe nude/soft pink loving self to experiment with darker colours. I love the colour but here’s the real tea on the blogger favourite:

Packaging – It comes in a gold box, has a long tub, which is the average size of a liquid lipstick and overall looks sleek and professional. Stila is a brand that has gained fame perhaps over the last five years. Now all over the place at Harvey Nichols, Beauty Bay and even M&S??, it’s hard to miss this brand! Their gold packaging is always exciting to receive in the post and undoubtedly looks luxury.

Price – For £15 this is very much mid range in the market of liquid lipsticks. It's neither as cheap as Maybelline nor is it as expensive as Armani, so this is a good product to experiment with if you’ve never bought a liquid lipstick yet don’t want to buy a cheap one.

Texture – THIS PRODUCT IS SO THICK. So much so that it’s a little hard to move around the lip. This may frustrate some people like myself who like a soft sweeping application. I once tried to put this on in a moving car (last minute on
the way to the station) and it just went everywhere. WARNING: if this product goes a little bit over your desired lip line and you want to wipe it off, well, you can’t. If it smudges, you just have to deal with wonky lips, no amount of rubbing and scrubbing will get this off! My tip is to just conceal over it with a thick concealer but it still won't hide this colour. So, bottom line; the application is tough, the product is hard to move and you NEED a lipliner! There is no way, unless you have very steady hands and perfect artistry, that you can apply this neatly and accurately without the help of an outline created with lip liner. If anyone buys this colour, a good lip liner is a standard MAC one in the shade Cyber World.

Wearability/durability - Now I’m sure you’ve guessed what’s coming just from the description of how thick this product is. It crumbles!! Yes, it goes super dry like the Sahara desert and just crumbles. You’ll find weird thick flakes of liquid lipstick on everything all of a sudden, you’ll touch your lips and they’ll feel like dried cement! Do not eat oily foods because this product will not gracefully come off, chunks will stick to the dry part of your lips while the oil just wipes away small parts. Of course, a re-application will be necessary but you will have to reapply over your already dry and crumbly lips. However, if you do not eat oily anything and don’t mind the dryness, this WILL last all day. BUT that’s not realistic. I wore this for fashion week one-day last year. I was at lunch and I had a drink with a straw, each time I drank from the straw, this lipstick left a whole chunky residue on my straw! My friend looked at my drink and said it looked like something was growing on it. At least a centimetre of the product had collected on my straw and trust me, it wasn’t pretty. So far: avoid nice food, straws and coffee cups. Taking this product off is another chore in itself, you will have to scrub and scrub but it’ll leave a creepy residue all over your lips. Maybe I should use an oil cleanser, but I really don’t want to fork out any more money for this.

Value for money – As said earlier, this isn’t a product that you’d consider a splurge in terms of other liquid lipsticks on the market, however; it’s not cheap. For the discomfort and fuss, it causes my verdict is that it is not worth the price it charges. I also should consider that I had to buy a lip liner for this, which added around £15 extra to the cost of wearing this product, so essentially getting me up the £30 mark. I was better off getting a Kylie Lip Kit.

The judgement: 1/5, do not recommend, will not repurchase (EVER.)


Now I’ll be honest here and say this wasn’t my own find! I found this on a YouTube video by Laura Lee who said she swears by this liquid lipstick and absolutely loves it. She owns the colour Noisette, and shortly after, I became an owner of a Noisette Jouer liquid lipstick myself. I should honestly stop watching these videos, I have no control! Noisette is a typical nudey-pink shade; soft, feminine, goes with anything and a classic. It’s also very instagrammble! I ordered this off Cult Beauty when they had an offer on Jouer cosmetics as brand of the month. 

Packaging – Picture this; I’m sat in my pyjamas with my coffee, eagerly awaiting my parcel from Cult Beauty, bursting with excitement and imagining ALL the looks I’m going to try with this Laura Lee approved gem. The doorbell goes off, I frantically collect my parcel, and I rip it apart and go through layers of tissue paper and my jaw drops. I was completely shook. This £15 product was TINY. The box for this is minuscule, almost like travel mini version of an average liquid lipstick. Initially, this really annoyed me! I had paid a lot for such a little product and I did not expect this. Regardless, the little gold box is cute and the actual tube looks high end. It is a squared long tube with a tiny lid. If you're a clumsy person you may find application tough with this tiny applicator.

Price – We are mid-range here again however the product is very small, I’d say this is only a little bit more product than a NYX Soft Matte Lip Crème which is perhaps a third of the price.

Texture – This is where the product redeemed itself. The texture is dreamy. I was in complete heaven when I swiped this across my lip; it glided on smoothly and lightly yet covered my lip to perfection. I could even hear a little harp playing while I applied this in the back of my head. Trust me when I say this, you need one coat and nothing else. You won't need a lip liner because the applicator is very small (unlike Stila which was large and heavier). It's a very light applicator, which has a fine head so you can easily trace every line of your lip without a lip liner. I, however, do use one, as I like to make my lips look bigger. I use Spice by Mac. My honest verdict, however, is that you do not need to invest in a lip liner for this beautiful product.

Wearability/durability – Trust me, it gets better. When this product is on, you feel zero discomfort or even know that it's on your lip. With the Stila one, you can feel the very heavy formula weighing down your lips and crumbling away. It is light and just feels like your lips would with no product. For anyone that knows me, they know my go to nude is MAC Viva Glam 2 BUT I’m shocked to say it has been replaced by Noisette. So, I’ve stepped out the door with my new favourite product, I look in the mirror hours later after two drinks and it’s not budged nor has it transferred onto the straw I’ve been drinking from. I proceed to eat a meal and go back to my mirror, NOTHING HAS CHANGED! I can wear this (and have) all day at work, a day out or a night out and not top up even after eating or drinking (haven’t tried kissing yet) and this thing will not budge. I was sceptical after finding out how light and smooth it was because I assumed it would just not stay but it proved me oh so wrong.
Taking this product off requires just one swipe with micellar water or a wipe. It leaves no residue.

Value for money – The initial disappointment for the size of this product has been redeemed in two ways: how great the product is and how easy the bottle is to fit inside a tiny clutch purse. It really is worth the money you pay for and may even be my favourite lip product till date. For me, a traditional lipstick preacher, this is a very big statement to make. I didn’t invest in liquid lipsticks for at least a year after they became big because I was hell bent on advocating traditional lipsticks. However, I may have converted, but only for this product so far! By the looks of how little product is needed per application, it looks as if this will last me a long time.

The judgement: 5/5 (yes really!), would recommend to anyone, will repurchase and buy more colours!

Kylie Cosmetics

I know you were all waiting for this one at the edge of your seats. The Holy Grail, the mother of all liquid lipsticks; the lip kit. Note: you can buy the liquid lipsticks on their own without the liner but I wanted the OG of Kylie Cosmetics, the whole kit. The shade I have is ginger, a nice brown nude, goes with most dark eye looks and brown ones too. I’m looking forward to wearing this a lot in autumn while sipping a pumpkin spiced latte. Anyway on the review...

Packaging – When you see these boxes on Kylie’s Snapchat, they give an accurate representation of its size and look. I was a little surprised at how light it was though. It’s a glossy box that has the liner and lipstick in separate dividers. The lipstick is in a long tube, standard shape and has her standard logo all over it. Overall, it’s just standard packaging.

Price – This product is inevitably at the dearer end of the spectrum. However, of course, cheaper when bought without the lip liner. For a high-end makeup lover, £22 is very reasonable for both a liquid lipstick and liner. So I wasn’t too fussed. The shipping and customs, though, was what annoyed me. I don’t remember the exact figure but expect to be rocking out at least £15 more for the extra costs of importing it. It’s a lot of product and it looks like it’ll last me a long time.

Texture – My friend bought one at the same time as me and she texted me in full capitals saying “OMG THE FORMULA IS AMAZING, I DIDN’T WANT TO LIKE IT BUT I SO DO”. Shortly after, I’ve lined my lips and I’m tingling with excitement to give my lips the first swipe of perhaps the most quickly sold out product of this past century. One swipe in I’m making “ooh” and “ah” noises, it’s a perfectly smooth application and only requires one coat. It dries very quickly so you can be out the door immediately. Once dried, it feels dry and stuck on but not tight and crumbly. The application is quick and easy. I would struggle to get it neatly on around my cupids bow without the liner though.

Wearability/durability – This product DOES NOT budge! You can eat all you want, drink all you want (shot back as many tequilas as you want AND suck the lemon) and it still will not rub off. It also does not flake and go dry. Therefore, no crumbly finish, no straw residue and no constant touch ups. This will stay on all day and will look perfectly matte! You may drink all the coffee you want and it won't end up disappearing. I was so impressed with this formula, what could possibly be in it?? The only downside to this product is removal. It takes me more than a whole cotton pad and loads of micellar water to just get it to wipe off a little. I took off my entire make up and washed my face with cleanser and it still looks intact. So much so that I could leave my house with it! My friend advised me to use an oil cleanser but once again I do not want to fork out more money for a new cleanser just to take off a lipstick.

Value for money – When you get over shipping and customs costs, this product really is a steal for just £22 you get two products that work perfectly together. You can also use this lip liner for other lipsticks. I personally think it was money well spent and I will definitely purchase other shades. Maybe I’ll even venture into her other products such as Kyshadows and Kylighters. I’m a fan! Next time, maybe I’ll order more products to get free shipping if it bugs me too much.

The judgement – 4/5 (takes too much effort to take off, hassle to ship in makes it lose one point), would definitely recommend and will 100% purchase again.


NYX Soft Matte Lip Cream was the first liquid lipstick I ever owned. I go way back with these! I had hunted them down way before any and everywhere was selling them. I had to buy them off American websites way before they were sold at Boots or Selfridges. Back then they only had about six colours! This is a standard favourite of YouTubers, bloggers and my friends. Everyone adores these minuscule and convenient little wonders. This is by far the cheapest liquid lipstick I have seen worth trying and is a good one to try different colours you’re not sure about with since you won't feel bad about wasting money. I own Cannes, London and Rome. However, since I’ve spoken about two nudes already I’ll focus on Rome. Rome is a beautiful shade that I love to wear in professional settings or when I have simple neutral shades on my eyes. It just makes any look classy and sophisticated. I love this shade and I know it’ll always up the charm for any makeup look that’s simple.

Packaging – Nothing fancy here, just the tube with a plastic seal around it. Not much can be expected in terms of packaging from a product so cheap. The applicator is much shorter than Stila or Kylie’s and the head is smaller too. It allows for an accurate trace of your own natural lip line.

Texture – Now this is really when you realise the truth of the saying “you get what you pay for”. The texture of this is thick yet lacks pigment. It needs more than one coat, I often find myself putting up to three coats on. It's annoying since the product is already so little and when it gets to the end of the tube it’s so hard to get ANY product out. Just from the first use, you feel as if it's come to an end. After a few coats, it dries well and provides a beautiful matte finish. Although the finish is worth it, it takes some time to build up the coverage. This is not recommended for those in a hurry!

Wearability/durability – What this product is famous for other than its variety of shades, is it long wear powers. You can eat, drink and probably even sleep in it and it’ll stay in place! It is very dry and your lips will flake, but as long as you don’t pick at them like I do, the product will not budge! For those who want comfort, this probably isn’t the number 1 choice. It comes off with one swipe of a wipe or micellar water.

Value for money – This is the area that I really can’t make any complaints! It really is cheap and therefore it feels silly to even complain about things like dryness and coats. However, for the little product you get, maybe it’s not 100% the best value for money.

The judgement: 3/5 (this is not a comfortable product but still performs very well for its price), would recommend and will of course repurchase because it too cheap not to!

Written by VavaViolet's Beauty Editor Shalini Chatterjee.

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